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Neftaly Human Capital Media Management Policy, Procedures, Processes, Templates, Documents and Forms NeftalyP301

Document Code: NeftalyP301
Approved By: Neftaly Malatjie, Chief Executive Officer
Last Reviewed: 21 November 2025
Next Review Date: 21 May 2026
Policy Owner: Neftaly Chief Human Capital Officer (NeftalyCHCR)

NeftalyP301-1: CEO Statement on the Launch of the Neftaly Human Capital Media Management Policy

To the Neftaly Chairperson, Neftaly Board, Neftaly Royal Chiefs, and the entire Neftaly Human Capital Community,

I am honoured to launch the Neftaly Human Capital Media Management Policy (NeftalyP301).

Media management is critical in ensuring that Neftaly communicates effectively, transparently, and consistently across all platforms. This policy provides guidance on the planning, creation, approval, distribution, and monitoring of all media content related to Human Capital. It safeguards the Neftaly brand, strengthens internal and external communications, and ensures compliance with ethical, legal, and organisational standards.

My message shall end here.

Signed:
Neftaly Malatjie
Chief Executive Officer
Neftaly

NeftalyP301-2: Scope

NeftalyP301-2-1 This policy applies to:

  • NeftalyP301-2-1-1 All Neftaly Human Capital units and staff involved in media creation, management, and distribution.
  • NeftalyP301-2-1-2 Internal and external communications through print, digital, audio-visual, and social media platforms.
  • NeftalyP301-2-1-3 Press releases, announcements, video content, photography, podcasts, webinars, and live broadcasts.
  • NeftalyP301-2-1-4 Any activities involving media engagement, media monitoring, or media partnerships.

NeftalyP301-3: Definitions

TermDefinition
Media ManagementPlanning, creation, approval, and dissemination of content across all media platforms.
Human Capital Media ContentAny content highlighting Neftaly’s workforce, culture, opportunities, or initiatives.
Media ChannelsPlatforms such as social media, websites, print, TV, radio, and internal communication systems.
Media ComplianceAdherence to Neftaly branding, ethical, and legal requirements for media content.
Media Approval WorkflowThe process for reviewing and approving media content before publication.

NeftalyP301-4: Objectives

NeftalyP301-4-1 The objectives of this policy are to:

  • NeftalyP301-4-1-1 Standardise media management processes across all Human Capital activities.
  • NeftalyP301-4-1-2 Ensure consistency, accuracy, and professionalism in all media communications.
  • NeftalyP301-4-1-3 Safeguard Neftaly’s brand, reputation, and compliance with legal standards.
  • NeftalyP301-4-1-4 Facilitate effective internal and external engagement through strategic media use.
  • NeftalyP301-4-1-5 Improve monitoring, reporting, and evaluation of media content and campaigns.
  • NeftalyP301-4-1-6 Support the recruitment, retention, and engagement of Human Capital through media initiatives.

    NeftalyP301-5: Roles and Responsibilities

    NeftalyP301-5-1 Neftaly Chief Executive Officer (NeftalyCER)

    • NeftalyP301-5-1-1 Approves media management policy and major Human Capital media campaigns.

    NeftalyP301-5-2 Neftaly Chief Human Capital Officer (NeftalyCHCR)

    • NeftalyP301-5-2-1 Oversees compliance, implementation, monitoring, and standardisation of media activities.
    • NeftalyP301-5-2-2 Ensures integration of Neftaly branding in all Human Capital media.

    NeftalyP301-5-3 Human Capital Media Team

    • NeftalyP301-5-3-1 Creates and manages media content.
    • NeftalyP301-5-3-2 Maintains media content calendars and monitors media campaigns.
    • NeftalyP301-5-3-3 Coordinates with other units for accurate and timely media output.

    NeftalyP301-5-4 Supervisors / Officers

    • NeftalyP301-5-4-1 Request and approve media content for their departments.
    • NeftalyP301-5-4-2 Ensure adherence to media protocols and brand guidelines.

    NeftalyP301-5-5 Employees / Representatives

    • NeftalyP301-5-5-1 Follow approved media workflows and content usage policies.
    • NeftalyP301-5-5-2 Report potential media issues or breaches.

    NeftalyP301-6: Procedures

    NeftalyP301-6-1 Media Content Development

    • NeftalyP301-6-1-1 Identify media requirements (internal communication, public announcements, campaigns).
    • NeftalyP301-6-1-2 Complete Neftaly Media Request Form (NeftalyT301-01).
    • NeftalyP301-6-1-3 Draft content and media materials (videos, graphics, text, audio).
    • NeftalyP301-6-1-4 Submit for review and approval by:
      • Supervisors / Officers
      • NeftalyCHCR
      • CEO (for strategic campaigns)

    NeftalyP301-6-2 Media Approval and Compliance

    • NeftalyP301-6-2-1 Ensure adherence to Neftaly Branding Guidelines, ethical standards, and legal requirements.
    • NeftalyP301-6-2-2 Use Neftaly Media Compliance Checklist (NeftalyT301-02) for all content.
    • NeftalyP301-6-2-3 Neftaly CEO Neftaly Malatjie isolates Neftaly from any media interviews, media articles and media stories as Neftaly does not get itself engaged in Media Interviews
    • NeftalyP301-6-2-4 Any Neftaly messages written in any Social Media is solely for the person who wrote it Neftaly does not use any Social Media platform
    • NeftalyP301-6-2-5 Any person who seeks information and clarity should refer directly to Neftaly websites for Neftaly messages
    • NeftalyP301-6-2-6 All the questions sent by the Public, Stakeholders, Media and Public Interviews will be answered in writing on Neftaly Apps
    • NeftalyP301-6-2-7 Neftaly does not engage itself in Public Interviews and External Affairs that does not include its work and Mandates
    • NeftalyP301-6-2-8 Neftaly Executive Spokesperson does not do Public Media Interviews and has no explanation for not doing so

    NeftalyP301-6-3 Media Distribution

    • NeftalyP301-6-3-1 Distribute through approved channels:
      • Neftaly Portal and Intranet
      • Official social media accounts
      • Press and media outlets
      • Internal newsletters and emails
    • NeftalyP301-6-3-2 Monitor content reach, engagement, and feedback.

    NeftalyP301-6-4 Media Monitoring and Reporting

    • NeftalyP301-6-4-1 Maintain a Media Log (NeftalyR301-01) tracking all media activities.
    • NeftalyP301-6-4-2 Report monthly to NeftalyCHCR.
    • NeftalyP301-6-4-3 Conduct quarterly reviews with CEO for strategic assessment.
    • NeftalyP301-6-4-4 Prior to attending questions Neftaly Human Capital must send the questions to the Neftaly Executive Spokesperson through the Neftaly Kingdom Royal Committee
    • NeftalyP301-6-4-5 Any questions the Public may have they must direct them on Neftaly App Chat platforms and will be answered directly on Neftaly websites

    NeftalyP301-6-5 Feedback and Continuous Improvement

    • NeftalyP301-6-5-1 Collect feedback using Neftaly Media Feedback Form (NeftalyT301-03).
    • NeftalyP301-6-5-2 Update media strategies based on lessons learned, analytics, and stakeholder input.
    • NeftalyP301-6-5-3 Neftaly CEO Neftaly Malatjie does not get engaged in Media Interviews, Public Interviews or Stakeholder Interviews
    • NeftalyP301-6-5-4 Neftaly does not get itself involved in any media stories whether true or false

    NeftalyP301-7: Templates, Documents and Forms

    NeftalyP301-7-1 Core Templates:

    • NeftalyP301-7-1-1 NeftalyT301-01: Media Request Form
    • NeftalyP301-7-1-2 NeftalyT301-02: Media Compliance Checklist
    • NeftalyP301-7-1-3 NeftalyT301-03: Media Feedback Form
    • NeftalyP301-7-1-4 NeftalyT301-04: Media Content Calendar Template
    • NeftalyP301-7-1-5 NeftalyT301-05: Press Release Template
    • NeftalyP301-7-1-6 NeftalyT301-06: Video Production Brief Template
    • NeftalyP301-7-1-7 NeftalyT301-07: Photography/Visual Media Brief
    • NeftalyP301-7-1-8 NeftalyT301-08: Social Media Post Template
    • NeftalyP301-7-1-9 NeftalyT301-09: Media Monitoring Report Template
    • NeftalyP301-7-1-10 NeftalyT301-10: Media Campaign Approval Form

      NeftalyP301-7-2 Extended List (2000+ Templates)

      • NeftalyP301-7-2-1 Podcasts and webinar scripts
      • NeftalyP301-7-2-2 Event media kits
      • NeftalyP301-7-2-3 Internal newsletter designs
      • NeftalyP301-7-2-4 Press conference planning guides
      • NeftalyP301-7-2-5 Media partnership agreements
      • NeftalyP301-7-2-6 Analytics dashboards and metrics trackers

      NeftalyP301-8: Compliance

      NeftalyP301-8-1 All staff must comply with:

      • NeftalyP301-8-1-1 Neftaly Branding and Communication Manual
      • NeftalyP301-8-1-2 Neftaly Code of Conduct
      • NeftalyP301-8-1-3 Data protection and confidentiality regulations
      • NeftalyP301-8-1-4 Copyright and intellectual property standards
      • NeftalyP301-8-1-5 Ethical and legal media practices

      NeftalyP301-8-2 Non-compliance may result in corrective measures, administrative action, or disciplinary processes.

      NeftalyP301-9: Frequently Asked Questions (Preview)

      1. Who approves Human Capital media content?
      2. How do I submit a media request?
      3. What channels are used for media distribution?
      4. Can staff publish media content from personal accounts?
      5. How are media compliance checks performed?
      6. How do we track media reach and engagement?
      7. How are press releases handled?
      8. What templates are available for media production?
      9. How often should media activities be reviewed?
      10. What is the process for handling media complaints or errors?