Role Objective

To lead, guide, and align all marketing efforts under the Royalties structure, ensuring innovation, effectiveness, and strategic alignment with Neftaly’s overarching goals.

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Core Duties and Responsibilities

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Oversee the Development of Comprehensive Marketing Strategies and Plans

Key Actions	Expected Outcomes
Lead the formulation of long-term and short-term marketing strategies	Clear and actionable marketing roadmaps
Align marketing plans with Neftaly’s mission, vision, and brand	Cohesive and strategic brand positioning
Approve annual marketing objectives, target audience segmentation, and channel plans	Strategic clarity and direction across teams

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Oversee the Execution of Innovative Marketing Campaigns and Initiatives

Key Actions	Expected Outcomes
Provide strategic oversight for campaign design and roll-out	High-impact, creative campaigns
Encourage the use of data, trends, and technology in campaigns	Innovation in marketing approaches
Ensure campaigns reflect Neftaly’s values and resonate with target communities	Brand integrity and community engagement

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Oversee the Management and Allocation of Marketing Activities Effectively

Key Actions	Expected Outcomes
Direct the allocation of marketing budgets, tasks, and team roles	Efficient resource utilization
Monitor project timelines and ensure teams are on track	Timely delivery of marketing initiatives
Resolve overlaps or gaps in campaign planning or execution	Smooth marketing operations

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Oversee the Tracking and Analysis of Performance Metrics to Gauge Success

Key Actions	Expected Outcomes
Review performance data across campaigns, platforms, and teams	Data-driven insights for decision-making
Benchmark outcomes against KPIs and marketing goals	Accountability and continual improvement
Promote use of dashboards and reporting tools	Real-time visibility on performance

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Coordinate with Other Royalties to Align Marketing Efforts with Organizational Goals

Key Actions	Expected Outcomes
Collaborate with Chiefs in other divisions (e.g., Education, Finance, Operations)	Unified organizational messaging
Align marketing objectives with cross-departmental priorities	Greater synergy and impact
Share strategic updates and results with fellow Royalties	Informed leadership and mutual support

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Summary of Neftaly Chiefs Royalties’ Role in Marketing

Area	Responsibility
Strategy	Approve and direct marketing strategy aligned with Neftaly’s goals
Execution	Oversee and evaluate campaign rollout
Management	Guide allocation of budgets and resources
Measurement	Ensure effective tracking and performance evaluation
Alignment	Coordinate marketing efforts with other Royalties and departments

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Leadership Competencies Required

• Strategic Vision & Planning
• Creative Direction
• Cross-Functional Collaboration
• Data-Driven Decision Making
• Results Orientation
• Ethical and Cultural Leadership