Objective

To ensure accurate, timely, and insightful reporting on marketing performance and M&E outcomes through robust data management, analysis, and visualization.

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Core Functions and Responsibilities

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Compile and Generate Reports on Marketing Performance and M&E Outcomes

Activities	Expected Outputs
Collect marketing and M&E data from relevant tools and platforms (e.g. CRM, surveys, social media)	Raw data sets and data logs
Generate periodic reports (weekly, monthly, quarterly) on campaign and program performance	Marketing & M&E Performance Reports
Consolidate data from different sources for executive summaries	Cross-functional summary reports

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Analyse Data to Identify Trends, Insights, and Areas for Improvement

Activities	Expected Outputs
Conduct descriptive and comparative analysis on campaign performance	Trend analysis reports
Use performance indicators (KPIs) to assess effectiveness and ROI	Key insights and performance breakdowns
Recommend actions based on data insights	Actionable recommendations and next steps

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Ensure Accuracy and Timeliness of Data Reporting to Stakeholders

Activities	Expected Outputs
Validate and clean incoming data before analysis	Verified and quality-checked datasets
Set internal deadlines and schedules for report delivery	Timely stakeholder updates
Adhere to reporting protocols and formats required by funders or leadership	Compliant and standardized reporting

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Develop Visual Dashboards and Presentations to Communicate Findings

Activities	Expected Outputs
Build interactive dashboards (e.g. Power BI, Google Data Studio, Tableau)	Real-time performance dashboards
Design clear charts, infographics, and data visualizations	Visual summaries and insights
Create presentations and visual reports for meetings and reviews	Board- or team-ready presentations

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Maintain a Secure and Organized Data Repository for Historical Records

Activities	Expected Outputs
Organize and archive past reports, datasets, and campaign results	Structured and retrievable digital archive
Implement data version control and labeling standards	Clear data tracking and referencing
Ensure access controls and backups for sensitive data	Data security and disaster recovery compliance

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Tools and Platforms (Suggested)

Function	Recommended Tools
Data Collection	Google Forms, KoboToolbox, SurveyMonkey
Data Analysis	Excel, SPSS, Power BI, R
Visualization	Tableau, Power BI, Google Data Studio
Report Writing	Microsoft Word, Google Docs
File Management	Google Drive, SharePoint, Dropbox (with encryption)

Success Indicators

• Timely submission of marketing & M&E reports
• Data accuracy rates above 95%
• Stakeholder satisfaction with clarity and usefulness of reports
• Fully functional and up-to-date dashboards
• Secure and easily accessible data repository